Market like the big guys

When you place your next apparel order with Heritage, you will see something very unique to the business. Something that will set you apart from everyone else. Our creative packaging (standard on every order) is really turning heads everywhere. Picture yourself handing a nice golf shirt or hat or windbreaker to a client and you have your images and marketing message on the tags attached to the garment. It's different, it's innovative and will be a hit with your client. We are invested in your image, you should be as well.

HPS Calendars are in!

We have completed our 2010 calendars for distribution to our customers. All photographs were taken by members of our team and are shots from all over the Cape and Islands. Look for yours in the next week or two. We will be able to customize these calendars with you name and advertising message. Call us or visit http://www.heritageprintsolutions.com/ today.

Getting Your Brand Out There Everyday

If promotional products are seen in different forms and found everywhere, it is because their advertising potential is explosive. Using them is an inexpensive way to establish your business in a target market with an impact that will reverberate across people's consciousness.

Promotional products are much more cost effective when compared to buying spaces in the daily newspaper or buying airtime on TV and radio. Moreover, because they are bound to be used again and again, it is like having your ad repeatedly played time-and- time again, which can guarantee an excellent return of investment for your business.

Heritage Press is NOW Heritage Print Solutions. A new brand Invested in Your Image.

Visit our NEW website at www.heritageprintsolutions.com.

A New Brand...A New Energy

Invested in a New Brand…Invested in Your Image. Heritage Press is NOW Heritage Print Solutions. Your company image is the thoughts, feelings, beliefs, opinions and VISIONS people have about you, your products and services, or your company. You want to make sure your brochures, corporate apparel, promotional products, stationary and business cards reflect your image. That’s our service to you. Visit our new website at: www.heritageprintsolutions.com. After all your company image is the source of a promise to your customer.

Make the Right Decision

According to studies done by Georgia Southern University, recipients of promotional products are reported to have:


1. A significantly more positive outlook on your business
2. A higher likelihood of recommending your business
3. A higher likelihood of patronizing the business.

Brand recognition means business. Branding is the major focus of any marketing plan and promotional products play an important role in your plans success, because they put your brand in the hands of your clients every day. It’s branding in action.

The challenge comes with choosing the right promotional product. There are over 600,000 products in the industry to choose from. Choosing the right product should take thought and effort. Does the product enhance and compliment your current marketing plan? Will your client find your product useful? Is the product CPSIA certified? Do you have a distribution plan? Are your sales people comfortable leaving your promotional product behind with a prospective client?

These are just a few of the questions you should ask when deciding on a promotional product. An improperly chosen product can hurt the impression of your brand. The three most effective promotional products are apparel, writing instruments and calendars. Do any of these products play a part in your marketing plan? If not, you may want to look into them. Why? Because they work.

So when it comes time to selecting the right promotional product, take the time to choose the right one, it may make the difference between a successful, or unsuccessful Return on Investment.

Remind Your Customer of Your Brand Everyday

A succesful calendar marketing program builds goodwill between you and your customer and, over time, each year's new calendar becomes a much-anticipated event for them.

Putting a face on your company is the first step in creating a personal relationship between your customer and your brand. It is actually the time-honored way to sell something- face-to-face. From fruits and vegetables at the corner stand, dairy products from the milkman, or a new suit from the tailor- not long ago, every product anyone bought was from a trusted person. And loyalty was the result- the kind of loyalty that companies spend real money to create for their brands in today's more complex marketplace.

The display of your calendar, by your customer, is a personal recommendation of your brand to anyone who sees it. When a trusted person demonstrates loyalty to a brand, others will want to buy that brand, too.

Customers who feel they are buying from a friend won't buy from anyone else. In today's marketing, that kind of common sense is becoming more common. As part of the marketing mix, a calendar affords the unique opportunity to convey the full scope of the brand personality. With a year or more to tell the story, your brand can be as familiar and welcome as an old friend.

A calendar serves as a point of reference viewed countless times a day. The functionality and visual appeal of a calendar gives your brand added relevance while subtly overcoming the inevitable "tune out" that occurs when people are bombarded with thousands of messages from every direction, in every medium.

10 Reasons to Add Calendars to Your Marketing Mix:

1. Visual appeal for your brand

2. Command of wall or desk space

3. Controlled, targeted distribution

4. Remarkable cost-effectivenesss

5. Creative design to fit your brand

6. Year-long, high-frequency visibility

7. High-perceived-value for gift giving

8. Useful for personal record-keeping

9. Business people use an average of 2.5 calendars

10. Versatile styles, colors, formats and designs

To find out more about the effectiveness of your 2010 Calendars contact the Heritage Press promotions department at 508-888-2111. Because we are Invested in Your Image.

Now More Than Ever!

Marketing your brand is serious business. The image of your brand determines the credibility of your products and services. Now more than ever, it is imperative that growth-oriented businesses and organizations find new and innovative ways to establish and maintain their brand in the marketplace.

Promotional products are a dynamic way to consistently cement your brand in the minds of your current and prospective clients. No longer can your promotional products be boxed in a closet. Your brand must infiltrate the marketplace everyday and directly assist you with increasing business.

It's time to Invest in Your Image.