A succesful calendar marketing program builds goodwill between you and your customer and, over time, each year's new calendar becomes a much-anticipated event for them.
Putting a face on your company is the first step in creating a personal relationship between your customer and your brand. It is actually the time-honored way to sell something- face-to-face. From fruits and vegetables at the corner stand, dairy products from the milkman, or a new suit from the tailor- not long ago, every product anyone bought was from a trusted person. And loyalty was the result- the kind of loyalty that companies spend real money to create for their brands in today's more complex marketplace.
The display of your calendar, by your customer, is a personal recommendation of your brand to anyone who sees it. When a trusted person demonstrates loyalty to a brand, others will want to buy that brand, too.
Customers who feel they are buying from a friend won't buy from anyone else. In today's marketing, that kind of common sense is becoming more common. As part of the marketing mix, a calendar affords the unique opportunity to convey the full scope of the brand personality. With a year or more to tell the story, your brand can be as familiar and welcome as an old friend.
A calendar serves as a point of reference viewed countless times a day. The functionality and visual appeal of a calendar gives your brand added relevance while subtly overcoming the inevitable "tune out" that occurs when people are bombarded with thousands of messages from every direction, in every medium.
10 Reasons to Add Calendars to Your Marketing Mix:
1. Visual appeal for your brand
2. Command of wall or desk space
3. Controlled, targeted distribution
4. Remarkable cost-effectivenesss
5. Creative design to fit your brand
6. Year-long, high-frequency visibility
7. High-perceived-value for gift giving
8. Useful for personal record-keeping
9. Business people use an average of 2.5 calendars
10. Versatile styles, colors, formats and designs
To find out more about the effectiveness of your 2010 Calendars contact the Heritage Press promotions department at 508-888-2111. Because we are Invested in Your Image.
